MAYFLOWER
Performance Marketing Manager | Limassol, Cyprus
High-load live-streaming products; the portfolio includes one of the world's 50 most-visited websites.
- Independently built and scaled Google Ads acquisition from $0 to $1.5M in monthly ad spend, achieving approximately 200% long-term cohort ROI.
- Built and managed a network of promotional sites, branded white-label properties and aggregators generating millions of organic visits per month.
- Built workflows for experiment design, A/B testing and hypothesis validation. Developed forecasting systems, ETL pipelines, BI dashboards, automated reporting and anomaly alerts.
- Defined cross-domain event schemas and tracking requirements, including server-to-server postbacks, in collaboration with backend engineers.
- Developed creative concepts adopted across the organization. Onboarded and mentored new hires; held workshops and prepared presentations and documentation for teams and partners.