Mykyta Korniushko

Growth Strategy, Analytics, Experimentation, Automation

Limassol, Cyprus +357 96 953 324 [email protected] / [email protected] linkedin.com/in/korniushko

Growth and performance marketing leader with 15+ years of experience across industries and business models. Managed millions of dollars in advertising spend for products serving millions of users. Built acquisition functions from scratch, led international expansion and coordinated work across marketing, product, engineering and data teams. Combines strategic planning with hands-on expertise in analytics, experimentation and automation.

PROFESSIONAL EXPERIENCE

MAYFLOWER

July 2018 - July 2026

Performance Marketing Manager | Limassol, Cyprus

High-load live-streaming products; the portfolio includes one of the world's 50 most-visited websites.

  • Independently built and scaled Google Ads acquisition from $0 to $1.5M in monthly ad spend, achieving approximately 200% long-term cohort ROI.
  • Built and managed a network of promotional sites, branded white-label properties and aggregators generating millions of organic visits per month.
  • Built workflows for experiment design, A/B testing and hypothesis validation. Developed forecasting systems, ETL pipelines, BI dashboards, automated reporting and anomaly alerts.
  • Defined cross-domain event schemas and tracking requirements, including server-to-server postbacks, in collaboration with backend engineers.
  • Developed creative concepts adopted across the organization. Onboarded and mentored new hires; held workshops and prepared presentations and documentation for teams and partners.

ADGUARD SOFTWARE LTD

February 2014 - February 2018

Chief Marketing Officer | Remote

Privacy, security and ad-blocking software used by millions of people across multiple platforms.

  • Doubled daily product installations while maintaining target cost per install (CPI).
  • Tripled organic traffic by building a network of satellite websites and SEO directories.
  • Led international expansion and coordinated a 15-person team responsible for creative production, localization and campaign delivery.

INDEPENDENT CONSULTING & CONTRACT PROJECTS

July 2012 - February 2014

Performance Marketing Consultant

  • Developed paid acquisition, SEO, measurement and channel-development strategies. Selected clients and projects: Semrush (US), Vectorinns (Japan) and Interlike (Russia).

CUPID PLC

May 2011 - July 2012

SEO Project Manager | Dnipro, Ukraine

  • Built and promoted independent domains integrated with multiple affiliate programs, increasing traffic.
  • Introduced SOPs to make content production more efficient and consistent.

EXPERTISE & TECHNOLOGY

Acquisition:
Google Ads, Microsoft Advertising, Meta Ads, media buying, full-funnel strategy, SEO
Measurement:
GA4, Amplitude, Google Tag Manager, Looker, attribution, event taxonomy
Experimentation:
A/B testing, experiment design, statistical validation, forecasting, Monte Carlo simulation
Data & automation:
SQL, Python, Google Cloud, BigQuery, ClickHouse, PostgreSQL, MariaDB, Airflow DAGs, Cloud Functions, ETL, creative production automation, reporting and alerting
Policies & privacy:
Advertising platform policies, sensitive categories, consent management, PII handling, user privacy
Applied AI:
Semantic analysis, clustering, RAG, NER
Workflow:
Jira, Scrum, Kanban, GitHub, GitLab

Education

University of Technology

Bachelor's Degree in Computer Science

Dnipro
2008 - 2013

Certification history

Google Ads Search

Credential ID: 220054300

Earned October 2023

Languages

English - C1 | Greek - A2 | Ukrainian - Native | Russian - Native